By Pradeep Chopra
When I turned 33 on May 11 last year, I used the statistics on the birthday wishes I received through various platforms – from phone calls to Facebook – to look at the advantages of digital marketing in my blog post "Can Birthday Wishes teach you the importance of Digital and Social Media?"
This year, I gathered even more data – from a total of 395 birthday wishes compared to last year's 134. I received the first birthday wish on May 10 at 4:21 pm via Facebook, from one of my former classmates in the U.S. Other birthday wishes started trickling through from 00.04 am on Twitter. The flow of wishes especially across social media platforms continued until days after my birthday.
Here is a breakdown of the birthday wishes I received in 2010 and in 2011:
The above comparison mirrors the recent surge of social media in India more broadly. I drew out what I think have been the key trends in the industry in India, based on the birthday wishes I received.
1. Facebook has the lead: From 92 wishes in 2010 to 332 wishes – and countin [...]
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Wishing your Chief Mentor a happy birthday through social media is such a thoughtful way to show appreciation! Your post captures the importance of celebrating mentors who guide and inspire us. Keep sharing positivity and gratitude!
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This is such a creative and insightful way to analyze the growing influence of digital and social media! Using birthday wishes as a metric is not only personal but also taps into the organic interactions we experience through these platforms. It's fascinating to see the surge in wishes you received, especially on Facebook, and how it mirrors the trends in social media usage in India. I appreciate the unique blend of data and storytelling here. It really highlights how personal experiences can offer valuable insights into broader trends in digital marketing. Looking forward to seeing more of your analysis!
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I think now Instagram is going to be the social media with highest statistics for many such things. earlier Facebook was in the game but now it is instagram.
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